Even though I am forever devoted to my beloved Lancôme Virtuôse Mascara, once in a while I like to try new ones in case I find something better! Plus it gives me something to do and makes me appreciate how good Virtuôse is, as I haven’t found anything to replace it yet.
I tried out the new mascara from The Body Shop, Divide & Multiply after buying their Nature’s Minerals mineral makeup, ’cause they popped in a free sample of it in my shopping bag.
Lash-loving that goes the extra mile. Molded brush technology provides exceptional separation and definition to lashes, while each bristle is expertly aligned for maximum separation.
Best if you want to: Extend your lashes to glamorous new lengths with a fiber-based, non-clumping mascara that features a unique, lash-separating brush.
Next-generation, ultra-fine fibers create maximum length with minimum clumping.
Best for dramatic lengthening.
Hmm… Not too sure about the “dramatic” bit, but this is quite a nice mascara actually! Normally I don’t like plastic bristle brushes (I like old-skool mascara brushes!), but this works quite well. The brush separates lashes extremely well, and like they said above, minimal clumping.
The more coats you apply, the more volume you get, and the lengthen it gives is quite impressive. Lashes look long, dark and glossy.
Now for the bad! The only thing I don’t like about this is that I need to wipe the brush down with a tissue before applying. if you look at the photo of it, you’d see the bristles are quite short so quite a lot of product gets caught in between the ‘spine’ of the brush and the bristles. The other would be that it smudges slightly, but it really isn’t too terrible.
Overall, I was pleasantly surprised with this! It is great for a very lengthening voluminous everyday look, but for night and parties, you might want to try something dramatic like this one (damn that brush!).
I know The Body Shop isn’t exactly the go-to for mascaras, since they excel in body products, but I was pretty impressed by this! Does anyone use Body Shop mascaras, or have tried this one? I’d love to hear your thoughts on it too!
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hahah I never even realize that TBS makes mascara!!! LOL :) Thanks for letting me know, I have to check out their testers :D
You should, then tell me what you think! There was another mascara of theirs that I like, Super Volume I think it was called. :-D
Oh, I’d have to check this one out! The brush looks nice and simple
Sounds great…the brush looks pretty cool too
No,no, nooooooooooooooooo ! I hate this mascara ! The brush doesn’t work, because like you have said, the mascara sits on the spine of the brush and even wiping it before using doesn’t work. So it doesn’t seperate, it rather sticks your lashes together and it clumps too… Normally I don’t buy my mascaras from the Body Shop, but since I like trying new cosmetics products I gave it a try. I wouldn’t try Lancome because it still TESTS ON ANIMALS ! It’s back to Smashbox or Estee Lauder for me…
Like you, i tried the free sample that they popped in amongst my purchases… I would say this is a subtle everyday mascara. Nothing dramatic at all as while it does seem to lengthen my lashes a bit, there is no volume at all. Personally, I prefer a little more “omph” in my mascaras.