I’ve been hearing ‘natural’ this, ‘natural’ that; and the demand for natural products are on the rise with companies making environmentally-friendly, ‘natural’ products.
But how would a shopper like you and me know what is natural, and what isn’t?
The Natural Products Association just unveiled a new certification program that defines natural and includes an easily-identified seal. Brands that are already approved are Burt’s Bees, Weleda, Aubrey Organics, Badger Balm, Farmaesthetics, and Trilogy Fragrances.
Us shoppers can expect the seal to begin appearing on certified natural personal care products as fast as this summer.
The companies that have joined in this effort with the Natural Products Association are not required to do this by any federal agency but these brands got fed up with seeing other companies call their lines “natural” when they were exactly the opposite – this seal will help educate consumers on what products are really natural.
Here’s some of the criteria that defines a product is ‘natural’:
- 95% truly natural ingredients
- No ingredients with any potential suspected human health risks
- No processes that significantly or adversely alter the purity/effect of the natural ingredients Ingredients that come from a purposeful, renewable/plentiful source found in nature (flora, fauna, mineral)
- Processes that are minimal and don’t use synthetic/harsh chemicals or otherwise dilute purity
- Unnatural ingredients only when viable natural alternative ingredients are unavailable and only when there are absolutely no suspected potential human health risks.
(Speaking of natural products, you might be interested in Mineral Makeup – makeup made from natural, pure ingredients and minerals!)
There we go! Happy shopping, ladies! :)
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